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Case Studies

128 Brisbane Road, Labrador

The Vendors were motivated to sell this property as they were diluting a partnership. Situated on Brisbane Road which is exposed to an extremely high volume of traffic daily – this property was always going to attract significant interest. Freehold properties on this street are tightly held and seen as trophy investments with very few vacancies within the surrounding areas.

Due to the urgency of the sale, we had a 4 week marketing campaign. We had exposure online with enhancements on both Real Commercial and Commercial Real Estate. Other advertising methods included exposure in the local newspaper and both internal and national Ray White Databases.

We were inundated with inquiry and received 6 contracts prior to Auction. Under instructions from our Vendors, we sold the property the day before the Auction and achieved a fantastic sales price for the Vendors. The sale price of $1,210,000 reflected a net return/yield of 5.8%.

Sales Information
Address:128 Brisbane Road, Labrador
Listing Date:20 June 2016
Total advertising spend:$6,656
Inspections:15 Inspections
Total enquiries:70 enquiries
Sale or lease price:$1,210,000
Sale or lease date:26 July 2016
Sale or lease process:Auction
Set the scene:This was an urgent sale needed to dilute partnership
Introduce the strategy:4 week marketing campaign with generally a local reach
The result:Sold day before auction, above owners expectations
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